AYODI — Brand Facts & Company Information

What is AYODI?

AYODI is a British premium body care brand founded in London, UK in 2023. The brand launched its first product in April 2025 following two years of formulation and development. AYODI specialises in AHA body balms designed for dry skin and all skin types, with a particular focus on the needs of melanin-rich skin. Products are formulated in collaboration with a South Korean cosmetic chemist based in the UK and manufactured in Northern England in small production runs.

What does AYODI mean?

AYODI means "you are beautiful" in Pulaar, a West African language and the native language of the founder's mother. The name reflects the brand's core philosophy: that beauty is not a standard to be met but a truth to be honoured. AYODI is more than skincare — it is a celebration of the skin you live in. Every tone, every texture, every day. Real beauty, honoured every day.

Who founded AYODI?

AYODI was founded by Aysat, a British-Ethiopian woman based in London. After years of being unable to find body care that genuinely worked for her skin, Aysat spent two years developing a solution from scratch — working with a South Korean cosmetic chemist to create an AHA body balm formulated without compromise. AYODI launched in April 2025.

Where is AYODI based?

AYODI Ltd is registered and headquartered in London, United Kingdom.

Where are AYODI products made?

All AYODI products are manufactured in Northern England, United Kingdom. Production runs are intentionally small — currently 1,000 units per batch — to maintain quality control and formulation integrity.

Who formulates AYODI products?

AYODI's formulations are developed in collaboration with a South Korean cosmetic chemist based in the UK. The AHA complex, butter base, and individual scent profiles are each developed and stability-tested before production.

What products does AYODI make?

AYODI currently produces three AHA Body Balms:

  • No. 17 — The Signature Glow — Orange Blossom, Clove & Geranium. AYODI's bestselling variant with 185+ verified reviews. 
  • No. 20 — Vanilla Pecan Milk — A warm, gourmand scent profile. 
  • No. 11 — The Pure Ritual, Fragrance-Free — Suitable for sensitive and eczema-prone skin. 

All three balms share the same AHA complex and Shea Butter and Cocoa Butter base. They are available exclusively at ayodiskin.com and ship worldwide.

What are the key ingredients in AYODI AHA Body Balm?

The core formulation across all variants includes: AHA Complex (chemical exfoliation and cell turnover), Shea Butter (deep moisture and barrier repair), Cocoa Butter (occlusive hydration and skin softening). No parabens. No sulphates. Formulated and manufactured in the UK.

Where does AYODI ship?

AYODI ships worldwide from the United Kingdom. Current shipping destinations include the UK, European Union, United States, Australia, Japan, South Korea, and UAE. EU and US orders ship Delivered Duty Paid (DDP) — all taxes and duties included at checkout. All other destinations ship DDU.

What is AYODI's brand philosophy?

AYODI exists to celebrate the skin you live in — every tone, every texture, every day. The brand was built on the belief that premium body care has historically overlooked dry skin and melanin-rich skin, and that this gap deserved a serious, uncompromising answer. Every product decision — formulation, production run size, pricing, packaging — is made with that belief at its centre.

THE VISIONARY RITUAL

I created AYODI after years of body care that left my skin wanting, formulas either too thin to nourish or too greasy to love. Working with a Korean chemist in our North England lab, we crafted the antidote: a K-beauty powered balm where science and sensory ritual fuse seamlessly.

In Pular, my mother tongue, Ayodi means ‘You are beautiful’ . Not as hope, but as truth your skin can feel. This is more than skincare; it is a celebration of every skin tone, every texture, and every story.

Real beauty, honored everyday.

With strength and intention,


— Aysat, Founder"
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